The Tee

The Designs

Most of what we make is words — read it once, then read it again. The second look is the point.

The designs are a little smaller and low-key on purpose. They're for the people who notice — not to shout across a room.

The Comfort Colors 1717 T-shirt

• A heavyweight tee with a relaxed unisex fit — 6.1 oz, 100% ring-spun cotton.
• Its garment-dyed colors provide a naturally faded, "lived-in" look that mimics a worn-in vintage tee.
• Garment-dyed colors have slight natural variation — it's part of the character, not a flaw.
• They’re pre-shrunk, so there’s minimal shrinkage.

How It's Made

• Each t-shirt is made to order, so nothing's produced just to sit in a landfill.
• Designs are printed using direct-to-garment (DTG) water-based inks that sink into the cotton, so there’s no thick plastic-feel on top or peeling.
  
• DTG is a lower-impact process than traditional printing methods. The t-shirt itself uses OEKO-TEX–certified low-impact dyes and cotton grown under the U.S. Cotton Trust Protocol.

W

• Lay one of your favorite most comfortable t-shirts on a flat surface, and use the measuerments below to find your size.
• The shirt is relaxed fit, true to size and creates a roomy look — size down for a fitted look or up for a streatwear look.

Washing

• Machine wash cold on a gentle cycle with like colors, especially on the first wash to avoid dye bleeding issues.
• Turn the shirt inside out to protect the graphic
• Use a mild detergent — avoid bleach and fabric softeners)
• Air dry or tumble dry on low heat.

 

 

 

 

 

 

The Designs

Most of what we make is words — read it once, then read it again. The second look is the point. The designs are a little smaller and low-key on purpose. They're for the people who notice — not to shout across a room.

The Comfort Colors 1717 T-shirt

• A heavyweight tee with a relaxed unisex fit — 6.1 oz, 100% ring-spun cotton.
• Its signature garment-dyed colors provide a naturally faded, "lived-in" aesthetic that mimics a perfectly worn-in vintage tee.
• Garment-dyed colors have slight natural variation — it's part of the character, not a flaw.
• Pre-shrunk, so minimal shrinkage.

How It's Made

• Each t-shirt is made when it's ordered, so nothing's produced just to sit in a landfill.
• Designs are printed using direct-to-garment (DTG) water-based inks — no thick plastic-feel layer on top.
• Inks soak into the cotton rather than sitting on top, so no peeling.
• DTG is a lower-impact process than traditional plastisol. The t-shirt itself uses OEKO-TEX–certified low-impact dyes and cotton grown under the U.S. Cotton Trust Protocol.

How to Find Your Size

• Lay one of your favorite most comfortable t-shirts on a flat surface, and use the measuerments below to find your size.
• The shirt is relaxed fit, true to size and creates a roomy look – size down for a fitted look or up for a streatwear look.

Washing

• Machine wash cold on a gentle cycle with like colors - especially on the first wash to avoid dye bleeding issues.
• Turn the shirt inside out to ptotect the graphic
• Use a mild detergent (avoiding bleach and fabric softeners)
• Air dry or tumble dry on low heat.

 

 

 

 

DESIGNS

Designs are scaled proportionally smaller for Small and Medium sizes. The graphics for X-large sizes are not scaled larger.

PHOTOS

The t-shirt photos are of the actual shirt. 

SUSTAINABILITY

Comfort Colors 1717 T-shirt

Your shirt arrives already soft and broken in. It ages well – handles the wash, the dryer, and the existential dread of being a shirt.

Each shirt wears its color a little differently – that's the dye, not a defect – providing the "vintage look" that people love.

• Fabric: Prewashed, pre-shrunk, 100% ring-spun cotton, 6.1 oz. Heavyweight, not flimsy.
• Fit: Relaxed and unisex. True to size for a roomy drape.
• Color: Garment-dyed.
• Care: Machine wash cold, inside out to preserve the graphic. Tumble dry low.
• Wash alone or with like-colored garments – especially for the first wash to avoid color bleeding issues.

SIZE

Lay one of your favorite, most comfortable t-shirts onto a flat surface and measure across the the chest area – right below the sleeves – and compare it to the measurments below.

Graphic is slightly smaller

 # For Creative Types — Product Page Template
### Comfort Colors 1717 · Optimized for Shopify, AI search & UCP

This template has two layers:

- **The page** — what the customer reads. Warm, brief, on-brand.
- **The data** — what an AI agent reads. Typed, complete, machine-parseable.

Fill the `[brackets]` per product. Everything outside brackets stays the same across the line, so once it's set up, a new design is a 5-minute job.

A note on *why* the split exists: under UCP (Google + Shopify's agentic-commerce standard) and ChatGPT's equivalent, the agent doesn't see your photos or your copy — it reads your structured feed and skips you if a competitor's data is more complete. So the lovely copy is for humans, and the spec table + JSON-LD below it is for the machines. Both have to say the same thing.

---

## 1 · Product Title

Two versions, because they do different jobs.

**Display title** (clean, on the page):
> "[Slogan]" — Unisex Heavyweight Garment-Dyed Tee

**Structured title** (the actual Shopify *Title* field — front-load the searchable attributes so AI search can match it):
> For Creative Types "[Slogan]" Unisex Heavyweight Garment-Dyed T-Shirt — 100% Cotton, Comfort Colors 1717

Keep the slogan in quotes so it reads as the design, not a typo. Avoid marketing-only titles ("Ultimate Tee for Real Thinkers") — agents can't search those.

---

## 2 · Description

> **Top block — the slogan, explained (2–3 lines, required).**
> [Two or three sentences on what the slogan means and which part of the FCT worldview it sits in. This is the part that's *yours*. Keep it quiet and specific — recognize, don't announce.]

> **The garment, briefly (answers the questions people actually ask).**
> A genuinely heavyweight tee — 6.1 oz, 100% ring-spun cotton, garment-dyed so it arrives already feeling worn-in and stays that shape after washing. Relaxed unisex fit. The kind of shirt you reach for without thinking about it.

> **On the graphics.**
> The print is small and set low-key on purpose. It's there for the people who notice — not to shout across a room.

> **How it's made.**
> Printed on demand with direct-to-garment (DTG) water-based inks — no plastic-feel layer on top, softer to the touch, and a lower-impact process than traditional plastisol. The blank itself uses OEKO-TEX–certified low-impact dyes and cotton grown under the U.S. Cotton Trust Protocol. We make each one when it's ordered, so nothing's produced just to sit in a landfill.

*Eco-claim guardrail: "lower-impact," "softer," "made on demand" are defensible and specific. Avoid absolute claims ("eco-friendly," "sustainable," "green") — they invite scrutiny and don't fit the restrained voice anyway.*

---

## 3 · Specifications (typed attributes)

This table is the single most important block for AI/UCP visibility. Keep these as **structured fields / Shopify metafields**, not sentences — agents extract typed attributes, not prose.

| Attribute | Value |
|---|---|
| Brand | For Creative Types |
| Blank / Style | Comfort Colors 1717 |
| Material | 100% ring-spun U.S. cotton |
| Weight | 6.1 oz/yd² (206.8 g/m²) |
| Construction | Garment-dyed, pre-shrunk, soft-washed, tubular (seamless) body |
| Fit | Relaxed, unisex |
| Neck | Ribbed crew, twill-taped neck & shoulders, double-needle topstitch |
| Sizes | S–3X *(confirm range per listing)* |
| Print method | DTG (direct-to-garment), water-based inks |
| Dyes | OEKO-TEX–certified low-impact |
| Country of origin | [Honduras / per supplier] |
| Care | Machine wash cold inside-out, no bleach or fabric softener, hang or tumble low |
| Color | [Color name] |
| GTIN / barcode | [per size+color variant] |
| MPN | [your SKU] |
| Price | [price] |
| Availability | Made to order — ships in [X] days |

> **Identifiers matter more than they used to.** Agents want a canonical ID and a permanent, login-free URL per variant. Fill GTIN/MPN on every size+color combination — missing identifiers are a top reason products get silently dropped from AI recommendations.

---

## 4 · Common Questions (the "answer what they'd ask" block)

Shopify wants this, and it doubles as a new conversational-commerce attribute that AI agents pull from directly. Keep answers to a line or two.

- **Does it run true to size?** [Relaxed fit — true to size for a roomy look; size down for fitted. Add measurements if you have them.]
- **Will it shrink?** Pre-shrunk during garment-dyeing, so minimal shrinkage. Cold wash, hang dry keeps it best.
- **Will the print crack or fade?** DTG inks soak into the cotton rather than sitting on top, so no peeling. Wash inside-out, cold.
- **Is the color exactly as shown?** Garment-dyed colors have slight natural variation — part of the character, not a flaw.
- **How long until it ships?** Made to order — [X] business days, then [shipping].
- **Returns?** [Your policy in one line — also enter it as structured data below.]

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